I decided that the previous drawn up plan that I had done, didn't work as well as I wanted it to and it was not as visually appealing. So, I decided to try out another plan to see if that worked better. With this one, I decided to go against the idea of using the star rating system, and instead look at the idea of quotes instead, which worked a lot better on the screen as it became less cluttered and more spaced out.
This particular image, Is my first plan for my advertisement. I want to include the traditional codes and conventions of a music advertisement, with the use of the star ratings across the bottom of the poster. The image I want to use itself is a selection of layered images that I had taken of my dancer to emphasise the movement of a dancer, as well as the continual fast past editing and dancing that my music video has.
This is my initial idea for my Digipak plan, I want to use bright colours that would be consistent with an 80's style and theme, as the song itself has that kind of tempo to it. However, I still want my product to look modern and 'with the times'. So in order for me to do that, I need to incorporate my dancer into the digpak as well. By this, I am meaning images of her doing a particular dance move, or alternatively standing still or close ups of either the face or feet to emphasis certain sections of my music video itself.
Within the process of trying to find a location. It became increasingly difficult to find a dance studio that happened to be free enough in order to film the amount of times that I would need. So, I had to start looking for alternative locations and this was when I found this hall, which was an ideal size and had the reflective floor that I desperately wanted in order to get the dancers reflection upon it. So, this became my shoot location as it is much more available and there is enough space in order to dance in without it looking cramped.
With this particular
choreographed piece of dance, the audience are given a wide range of shots and
angles that allow them to feel as if they are a part of the dance as well. The
reasons as to why I picked this specific video to base my research off of, is
because the dancer also shows emotion through what she is doing, which is what
I want to portray in my own video. Also, it links into the theorist Joan
Lynches Idea that music videos are specialised into certain categories, with
this one being a performance based. However, it also starts with a narrative
base to it as well, which makes it easier for the audience to decode and
understand. Moreover, I like the way that this dance piece uses light as a
fixation throughout the video, as they always make sure that the dancer is
placed within the sunlight at certain points as it gives the music video a daintier
relaxed feel.
The reason as the why I screen-shotted this specific section, is because the camera itself follows the dancers movements but circling around her and allow the viewer so see all of her and not just necessarily front a straight, long shot perspective. Which is what I want to do for my own video, so seeing this made me want to do it more as it has been edited in such a clean way that the dancers body continues to flow, even though the camera is half circling her. It's also tracking her as the camera goes round her body, which gives it a more in depth view.
I screen-shotted this specific moment, because at this point the dancer was moving towards the left hand corner of the screen, which is similar to what I want my dancer to do as it shows more fluid movement throughout the dance. Additionally, the camera tracked her movements in a swift clear motion, which is something that I want to achieve in my own video. As it looks more professional and it makes the video itself more interesting.
This is a slightly different type of video, as it is
promoting someone who wants to be a dancer, but has been constantly let down.
However, this add appealed to me, because of the use of camera shots that are
shown throughout. Especially the close up of her feet and upper body, with the
use of a medium close up, in which her facial expressions are in more prominent
and emotive.
The use of long shots like this, where it also using an
establishing shot so you can see the scene, however, at the same time her whole
body is in shot and you can see the full movement that she is doing, not just a
closer view of her body. Also, the use of the light in this specific shot is
also important, as it allows a shadow to be casted upon the floor, which is
similar to what I want to achieve within my own music video.
Lastly, this dance video works really well with what I want
to do. This is because it experiments with different camera angles in a similar
way to how I want to. Focusing on different sections of the body and
highlighting specific sections with a particular camera angle. There as
sections when the dancer is on the floor and the camera is also placed down low
and it tracks her movements on the floor, with the use of a clean cut edit.
Below is a close up of the dancers face when she is on the floor.
Similar to the close up above, of the face. This one focuses mainly on the feet and the pattern of the movement that the dancer is doing. Also, the state in which the shoes are in which portrays how the much effort the dancer puts into her sport. I want to do this sort of thing as well, with the idea of focusing on the feet for a short amount of time to see each, individual movement of the feet.
This angle of a medium close up of the dancer moving away from the camera, intrigued me because I wanted to do something similar within my own, as a way of bringing the audience into the dance as well. Additionally, the use of the dancer being out of focus suggests a distance between her and the camera but with this idea that there is still a closeness between them.
This is the clothing that I would like my dancer to wear, with the idea of them training at the begining so the idea of wearing shorts and gym clothing, then within the second half they are wearing a leotard and the idea of the skirt to show more movement throughout the camera shots, so I dont just have to rely purely on the body movements, but also the use of the skirt which I can the film in slow motion as a way of making it more intersting to look at.
